What made you start your own business, and what keeps you going? Is this whole thing even worth it? 

In today’s episode, Sydney and Audrina explore the circumstances that led them toward entrepreneurship—and what keeps them there. They discuss how their past has shaped their businesses, the rough patches behind the scenes, and the lessons they’ve learned along the way. 

As entrepreneurs – and women – we often have different responsibilities and priorities to manage in addition to building and maintaining our business. It can be difficult at times to see the light at the end of the tunnel, but when we look back, we can see how far we’ve come and how much we’ve grown since beginning this journey. The ways we have changed (for the better!) can sometimes go undetected, but we encourage you to stop and think about this—you’ll be surprised to see how many skills you now have! 

Entrepreneurship allows us to dictate our future. It provides more flexibility, the ability to channel your passions into your work, and the opportunity to see other people interact with your creation. Your business reflects who you are and will show you just how strong you can be. You have one life to live—make the most of it and do what makes you happy!

In This Conversation:

• The conversations we need to have and the hard questions we need to ask, in order to lay the foundation. How do you communicate, receive feedback, or show appreciation? Discussing key mindsets and personal preferences up front can determine if this business or partnership is the right fit and if this is the direction you want to take. 
• The questions we should ask ourselves to decide whether this entrepreneurial path is for us. What would need to happen for you to give up your business? What are your limits – and how do you know when you’ve reached them?
• The risks we experienced throughout our business, how we navigated them, and the ones we didn’t see coming. Understanding that entrepreneurship ebbs and flows is important in order to keep going. 
• How do you create and foster the self-confidence, resilience, and growth you need to keep going when things get tough? We talk about our experiences using affirmations, investing in ourselves, connecting with peers, and listening to our intuition when making decisions. (Check out Episode 2 for more on intuition!)  

For more unfiltered conversations about entrepreneurship, family life, and managing the daily demands of “doing it all”, click the Follow button so you don’t miss an episode! 

If anything we talked about resonated with you, we’d love to hear about it! Always feel free to reach out with questions, comments, or future topics you want to hear.

Connect with us:

Instagram: https://www.instagram.com/swearingbyit/

LinkedIn: 

Audrina: https://www.linkedin.com/in/audrinablackburn/

Sydney: https://www.linkedin.com/in/sydneymsherman/